Content Library
2016 winner: Direct Line, Customer Insight - case study
In 2013, Direct Line Group was a company in dire straits. The‘come direct’ approach had lost its pulling power...
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2016 highly commended: Trelleborg, Long Term Marketing Excellence - case study
What do you get if you combine a marine engineering company with a cutting-edge digital marketing strategy?
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2016 winner - The Electoral Commission, Marketing Comms - case study
In the build up to the 2015 general election, the Commission’s data indicated that 7.5 million British citizens were not correctly registered to vote.
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2016 winner: M&S, Building Marketing Capabilities - case study
At the start of 2013, the M&S Food Marketing Team found themselves faced with a plethora of external and internal challenges...
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2016 winner: P&G, Global Marketing - case study
Who would want to be associated with periods?
A great idea proved that you can make a feminine hygiene brand more popular.
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2016 highly commended: O2, Employee Engagement - case study
In Q3 2013 O2 launched our 4G network, 12 months behind the market leading network EE.
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