“The fox he knows many things, but the hedgehog he knows one big thing.”

Age UK are in trouble for doing a deal with an energy provider that raised £6m a year for the charity. It’s tough, and probably feels unfair to them.

I wanted to share some tips to help others working on brand projects with clients in different continents.

Recently, I had the pleasure of meeting with a handful of senior marketers at a Marketing Society Dinner...

Earlier in my career I approached self-help books with unbridled enthusiasm and expectation which invariably led to disappointment. The search for subject mastery proved elusive.

Influencer marketing has been a secret weapon for large consumer brands to tap into focused targeted audiences.