Content Library

It’s not what we say, it’s what they feel

We know all about presentations in marketing and advertising.
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Creative Works: Guinness Africa 'Alive Inside'

Guinness is introducing a new beer created for the next generation of Guinness drinkers – Guinness Africa Special...
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JEFFERSON: They’re Talking In A Language I Don’t Speak

It’s boring. And it shouldn’t be boring. We have been presented with a hugely important decision. The most significant for a generation.
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Don’t abdicate ownership

An abdication has taken place in marketing. Marketers seem to have handed over ‘ownership’ to their consumers, to anyone and everyone who has a perception of their brand.
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The ‘promise’ car and 'invisible people'

What happens when you find a technically savvy, creatively minded market facing an ongoing social issue?
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New leadership team for The Marketing Society Asia

We're delighted to introduce our new leadership team for The Marketing Society Asia:
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