I never tire of highlighting the very best examples of experiential excellence from around the globe. 

Behavioural scientists and psychologists such as Nobel prize winner Daniel Kahneman, acknowledge that merely knowing...

This week we meet Alex Malouf, Corporate Communications and Reputation Manager, Procter & Gamble.   What’s your golden rule?

It seems like no matter where we look, product placement is everywhere! Movies and television shows are no strangers to embedded marketing...

Live brand experiences can be highly moving, when the time is taken to do things right.

Do you care who wins the Premiership this season? You would if you had a £250,000 bet riding on it.