There’s been a lot of discussion in the marketing press recently following Unilever’s announcement that they’re going to adopt Zero Based Budgeting (ZBB.)

Omobono’s latest discussion dinner with The Marketing Society brought together marketers from some of the biggest companies in the UK (and beyond). 

From the rise of the bots to the future of transport, Nigel Vaz picks out five cool things he saw at SXSW 2016...

This month, we ask the experts: does the proliferation of mobile technology offer brands...

The day-to-day work of marketing has become increasingly focused on data...

Can 'millennials' really be viewed as a homogeneous group...