Content Library

How to communicate creatively (and effectively), with Kantar's Head of Creative Excellence, Lynne Deason

For the latest Marketing Society podcast, host Mike Piggott spoke to Kantar's Head of Creative Excellence, Lynne Deason, about communication. They talked about ads that...
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The direct to consumer playbook with Mike Stevens

Mike calls himself "the start-up guy" having learned the ropes in the early days at Innocent, and then founding and successfully exiting from his own...
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Sir Martin Sorrell on the two worlds of advertising and embracing the digital potential

Sir Martin Sorrell's career needs no introduction: from years spent at Saatchi's and WPP, he has developed a keen advertising acumen and the experience to...
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Loyal to a Fault: The Double-Edged Sword of Deeply Meaningful Work

Is it exploitation if you love it? Dan and Akin sit down to discuss research that scientifically exposes the dark side of believing your work...
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Nick Dutton and the power of African surf

There are millions of people surfing in Africa and yet, there was no African surf brand out there. And you’ve had generations of Africans growing...
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Exploring the ‘Values Economy’, ‘Purpose’ and what it means for organisations - with Author and Director of ServiceBrand Global, Alan Williams

“Values are for living… not laminating.” It was a total pleasure to have a conversation with Alan exploring his recent book, ‘The Values Economy’ -...
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