Content Library

Anne-Marie Farrell and Dan Ariely on rationality

Dan and Anne-Marie examined universal truths about human irrationality.
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Q&A with DirectAsia's CMO Pauline Png

Former Procter & Gamble marketer Pauline Png joined DirectAsia at the beginning of 2015 as CMO...
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A 'relaxed' Mamma Mia!

A ‘relaxed performance’ of Mamma Mia! for families with children with special needs
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'#helpgetthemhome' - Amnesty International - UK

Waterloo is London's busiest station and has Britain's biggest departure board.
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Pick your target

In my last blog I identified 4 factors which are critical for the success of any innovation project. This week, I’m going to look in more detail at the first of those – picking your target.
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Changing the Euro Narrative

By the end of 2014 I was getting mightily sick of the word ‘curation’. Nobody did any marketing, they just curated stuff.
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