Content Library

Swimming Upstream with Amy Edmondson

Amy C Edmondson is an engineer, a researcher, teacher, bestselling writer, the Novartis Professor of Leadership and Management at the Harvard Business School, - and...
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Capturing the sponsorship potential of women's sport with Danone's Kieran Foley

Kieran Foley has built an illustrious career in sports sponsorship, working with a multitude of major programmes and even launching a cricket league. He is...
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The Whole Marketer Ep1 - Resilience with Alice Ter Haar

Episode #1: In this episode, Abby discusses the soft skill of Resilience for marketers with the awesome human Alice Ter Haar – People Strategy and...
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David Bowie, reinvention and that difficult second album: talking meaningful innovation with Kantar

For the latest Marketing Society podcast Society Editor Mike Piggott spoke to Dr Nicki Morley, head of behavioural science and innovation expertise, insight division at...
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Michael Jager on designing brands people actually love

What does it mean for a brand to be a living idea? Why is the humanisation of brands so important? And why do ideas with...
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Why UGC is still shiny and new: Kellogg's Joe Harper on boosting social content for big brands

Joseph Harper, E-commerce Marketing Manager - Western Europe at the Kellogg Company, believes that big brands don't do enough with user generated content on social...
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