Content Library

Interview with Amanda Mackenzie

We dug into the archives to find an interview from 2012 between Project Everyone's Amanda Mackenzie and Elen Lewis.
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Beyond marketing

I promised I’d review last Wednesday’s conference and dinner.
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Data: how big is big enough?

How do we best harness data to generate genuine insights and, importantly, how do we align the varying sources to give us the utopian ‘one...
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JEFFERSON: Everybody’s Talking About Bagism

This Christmas we are being subjected to the usual schmaltz fest. 
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Universal truths and battling changes

Another spectacular Marketing Society Conference drew to a close and I was left mulling over some universal truths and battling with some challenges.
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Congratulations to Ron Dennis

Over 900 marketers watched him collect his award from our president, Martin Glenn, CEO of the Football Association at Supernova, on London's embankment in an evening to celebrate the marketing industry.
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