Luke Johnson Sunday Times Business Correspondent; Entrepreneur

We don’t just expect Wi-Fi on planes now, we demand it. We demand high-speed Internet that never drops, as we hurtle through the sky at 400mph...

Attention stops being paid, compromises are made, quality goes down. Expectations aren't met. Expectations are lowered. Customers drift away. Budgets are cut, because there are fewer customers.

‘What on earth do you think you’re doing?,’ snarled the imperious, plump little woman from behind her clipboard.

Marketing Society Chairman (and CEO of MBA), Stephen Maher, opens our 2015 Annual Conference. Watch more conference videos in our Cinema.

The authors of this book have a lot in common. Both work at LinkedIn. Both work in B2B marketing. Both came from Bizo where Russell Glass was a founder.