My mum lived opposite what used to be called a parade of shops, says Dave Trott.

From established brands on the high street like Barclays to GoPro, the go-to brand for the selfie generation...

In the late 2013 the Army recruiting environment was extremely tough: negative publicity surrounding Army redundancies...

Can brands penetrate the wall that consumers are building to block their ads? Huib van Bockel, the former head of marketing for Red Bull...

Singapore lives in a constant state of self-analysis. It’s part of what has made it what it is.

If you’re a fan of there being a big idea at its heart of a brand’s customer experience, and love quoting inspiring examples, this book’s for you.