Dan Ariely, professor of psychology and behavioural economics, Duke University on why marketers should be called behavioural economics engineers 

Ahead of his appearance at our ‘Creativity for Commerce’ Annual Conference, on 21 November, Elen Lewis interviews Richard Curtis CBE.

The story of Eric Whitacre’s Virtual Choir is truly inspirational. He reminds us not only of humanity’s innate need for self-expression, but the discipline needed...

Through the window of our newest office, halfway between Downtown Miami and Wynwood, I can spot a beautiful street art mural...

The Two-headed People Challenge. Customers and colleagues are all human, so why manage them as different disciplines?

Status quo bias is a preference for the current state of affairs.