Half the money I spend on advertising is wasted; but at least it creates the right impression.

Collaborative consumption - often using technology to...

I’ve just watched the film, ‘Jobs’, the one with Ashton Kutcher playing Steve Jobs. It’s not a great film but it is such a great story. I really enjoyed it.

We explore how we can be primed or influenced subconsciously by tiny cues and stimuli all around us.

We seem to be moving from a words-dominated world to a picture-led one.

What’s your golden rule? Always trust your team and your instincts.