Bringing a new product to market and creating an instant buzz is never an easy task.

Unsurprisingly, from an author with a background in performance management, Bernard Marr’s Big Data focuses on how...

Marissa Mayer is in the news again, this time for announcing she will take two weeks off on maternity leave when her twin girls are born

Some of the authors will be familiar to you already; others are important to The Marketing Society because we like what they say...

This month, Creative Culture is looking at the success of Citroën, and notably that of the legendary DS.

Vinny Warren left Galway in Ireland and went to New York.