What I write in my tweets vs. What I actually mean ‘Thoughtful piece’ the author is clever (but not quite as clever as me)

Last week, Lord Browne, formerly of BP, took the airwaves to say that businesses like the one he used to run...

Asprey to Banyan Tree, Chanel to Dom Pérignon … “luxury” brands have enjoyed a charmed life...

Has your heart ever been left pounding after watching a fast-paced film at the cinema?

Your marketing strategy? I have two words for you: Friends. Reunited. Yep, that’s where all the action is now. No, wait - I meant Groupon. Sorry, that should have been Facebook.

The idea of copying other's ideas as a smart strategy seems a no-brainer to me.  I'm happy to admit that I do it all the time. And as the author makes clear, copying comes naturally to most of us.