When asked to provide a “Letter from a New York Marketer”, I didn’t have to look far afield from personal experience.

Advertising folk of a certain age reminisce fondly about the Cannes of the past.

This month we are featuring the work of Step-Ladder, a new organisation that helps people get on to the property ladder.

Ladies and Gentlemen Of the Marketing & Advertising Industry of 2015; Listen to your clients.

Ours is a hire and fire culture. Perform or you’re out. We don’t have time to bring you up to speed.

Each of these examples is different, but they all share common traits.