Content Library

2015 highly commended: Coleman's, Customer Insight - case study

Colman’s has been a strong British jewel for 200 years. In 2013 however, its leadership position was under threat. Penetration in core product areas (especially Dry Core Casserole sauces) had been in long-term decline, with consumers leaving the category or trading down. Instead of dwelling on our past, we seized our 200-year anniversary as a chance to secure our leading place in Britain’s future.
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Thinking together

Bright people love meeting other clever people. It’s one of the main reasons university is such fun.
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2015 winner: Robinsons, Brand Extension - case study

In early 2014, against the backdrop of a stagnant market, Robinsons launched SQUASH’D – a super-concentrated squash...
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Love your job – the new rules for career happiness

‘Dad, we’ve got some competition!’ said my daughter when she saw me reading this book. Her uncle Chris’s most recent book is called Free! Love Your Work Love Your Life and both books have the same premise.
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2015 winner: SCA, Building Marketing Capabilities - Case Study

In order to unite a global organisation they had to encourage local SCA Femcare brand managers to adopt...
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MINI tricks drivers into a test drive

MINI’s latest campaign drives home its superior reliability compared to its competitors, says Joss Davidge in this week’s blog.
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