习惯成自然  - When a habit becomes embedded, it becomes your second nature – Confucius.

Ahead of our One Year Anniversary in Asia we caught up with LinkedIn's CFO.

Sir Richard Branson quite clearly knows his stuff when it comes to PR and marketing stunts.

As part of the Coke Zeros’ You Don’t Know Zero 'Til You’ve Tried It campaign, Coca-Cola this month debuted its ‘drinkable advertising’...

We may have had Jessie J on a boom bus in London, but for McDonald’s’ ambitious global Day of Joy campaign...

I’m frequently reminded of the Henry Ford quote “You can’t build a reputation on what you’re going to do.” The truth that reputation is first and foremost shaped by deeds not words is as true today as it was in Henry Ford’s day.