I just came back from a great session at Advertising Week Europe, hosted by the Marketing Society and introduced by our very own Hugh Burkitt.

Celebrities make really good salespeople. When a much-loved star endorses a product, it gains immediate credibility.

'Strategy is God' thundered Alastair Campbell at the opening of the discussion around his latest obsession (and book, naturally) of 'Winning'.  The fact that the setting was a sun-streamed Christopher Wren church on Piccadilly, with a large w

As we would expect from the Society, we helped AWEurope kick off on its first day with a session on inspirational leadership.

I’ve been listening to Alastair Campbell on what makes a winner?

A woman got a call from her daughter’s school. Her daughter had committed an assault...