Content Library

The world’s first underwater store experience

This week, Sony’s underwater store in Dubai has quenched Joss Davidge's thirst for inspiration.
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Why researchers tricked a woman into cleaning her floor

Have you ever really thought about what happens when you mop a floor?
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Can conservative FMCG cultures adapt to digital?

One of the satisfying things about editing Market Leader is the increasing number of submissions I receive, some of which can be published as they stand, others need some editing and others may not be right for the journal but spark off ideas that
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Unselling

Americans. No nation has studied, dissected, examined, quantified, theorised, and codified marketing to the same degree.
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Fjord launches Annual Trends report 2015

Why will automated helplines be axed in favor of services manned by real human beings? How can “nearables” and “hearables” help to make our smart phones even smarter and more powerful?
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2015 – the year of what no one saw coming

It’s the time of year for us planners. Silly season. Trends time.
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