Beefeater is the only international brand still producing its gin in London. The brand is evidently – and rightly - very proud of its heritage and let Belgians know that this summer with its London Calling campaign.

I have been invited to a dinner discussion that intrigues me.  The question to be discussed with the assemblage – quite a high-powered one including a Lord, a Dame and a couple of high quality business academics – is this:

It helps you sort out the crap from the hype. Some things that ring bells.

The debate of supremacy between the medium and the message is as old as the industry itself. It certainly seems to have been going on forever.

Keith Weed, CMO at Unilever suggests the tides have turned and the perfect storm of media fragmentation...

The world of price and promotions within UK retailers is at a tipping point, with a potential crisis looming.