The new category at the London International Awards is, in my increasingly humbled post judging opinion, the hardest category to win (and to

Gregor McAlinden is the Creative Director at ODD London, and is appearing at Digital Day on 9th October. We caught up with him beforehand to answer some questions.

You’ve heard of the ALS Ice Bucket Challenge which went viral in June, but have you heard of Aymotrophic Lateral Sclerosis (ALS) disease? ALS is a motor neurone disease that attacks the nerves in the spinal cord and brain.

Marketing to children is not all fun and games. In fact, beneath the brightly coloured characters a battle is continually raging...

Debates over market research technologies can seem to the weary observer to come down to a battle between Technophiles and Technophobes.

I'm a big fan of feedback. Understanding how others see you, and hearing how you can improve is a critical part of personal development.