Content Library
A rubbish idea?
William moved to Bridgeport, Connecticut in 1871 to start a new job managing a bakery, a branch of the Olds Baking Company of New Haven.
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Why don't authors compete?
Most packaged goods companies would kill to be the only product on the shelf, to own the category in a given store.
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Shell uses ground-breaking tech in experiential installation
I’m a sucker for new technology. Whether it’s the latest iPhone model or ground-breaking technology...
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China’s battle of the brands
An interesting observation in China right now is the varying success of international brands in penetrating the Chinese market.
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Does humour travel across borders?
For marketers looking for a unique way to cut through the run-of-the-mill clutter, humour can be effective in building rapport.
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Amplify interview with Tesco Bank's Benny Higgins
Ahead of his appearance at this year's Amplify Festival we caught up with Benny Higgins, CEO of Tesco Bank.
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