'How did the Le Shuttle research go?' 'First was okay. But the second group was a bit of a write-off. We had a Saab driver in it.'

If you only have limited time to read something on managing the impact that the digital, connected world is having on your brand - then read something else.

Stop believing that old chestnut that half your ad spend is wasted. One of the world’s most widely held beliefs about advertising...

Tim Harford is our finest populiser of economics. Unlike the authors of Freakonomics, he doesn’t strive for sensation...

In Spanish, the word for retirement is jubilacion. However, whilst we might dream of the day when we can pack in our job...

Being a challenger brand isn’t just about where you sit in a market place, it is about adopting behaviours and attitudes that set you apart...