Content Library

2014 highly commended: Jaguar Land Rover, Brand Revitalisation/Global Marketing - case study

With fading sales, Jaguar needed the F-TYPE convertible to revitalise the brand;
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Most discoveries in business are the result of accident, rather than design

'Mould-breaking strategies grow initially like weeds; they are not cultivated like tomatoes in a hothouse.' Henry Mintzberg. 'A weed is a flower in the wrong place.' Ian Emberson.
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Social, digital and mobile in China 2014

With a wide variety of home-grown platforms, technologies and behaviours, understanding the Chinese digital landscape can be both daunting and difficult. Fortunately, We Are Social‘s new report will help to demystify things.
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Golden brands of 1975

It was a good year for Charlies. As Charlie Chaplin was knighted by the Queen, British women were dousing themselves...
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The 20 Ps of Marketing

In truth, I wasn’t entirely looking forward to reading this book – marketing strategy can be a dry subject at times.
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David and Goliath

Everyone loves an underdog and David and Goliath: Underdogs, Misfits and the Art of Battling Giants is classic Malcolm Gladwell.
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