Joss Davidge is always on the lookout for creative experiential marketing.This week: Mercedes-Benz’s music art mash-up.

A woman in an airline uniform sits in a bar by herself watched by a man a few tables away.  Eventually he goes up to her and thinking he has a cute chat up line, says ‘Are you with the world’s favourite airline?’

Markets are conversations. That’s what the Cluetrain Manifesto proclaimed confidently back in 1997.

Orson Welles knew the studio didn’t want him to direct the picture. He was brilliant but difficult. That was why he couldn’t get any work in America.

We caught up with Jerry, chief executive of ABC UK and president of the IFABC, to get his thoughts on our marketing for good initiative and his work supporting 3FF.

Ten years ago a good friend of mine asked me to be the best man at his wedding. Naturally, I accepted, and a few weeks later I sat down to write the best man’s speech.