Content Library

Celebrity big bother - is celebrity endorsement a good idea?

'We’ve got a great opportunity to use [insert celebrity here] in our new ad campaign, can I get an agency point-of-view...
Read Now

In for the kill

If you follow Dave’s ‘Here’s a thought’ missives online, you will be familiar with the succinct anecdotes that prove unpredictability and creativeness will, ultimately, win out.
Read Now

Inspiration Pad

This turns the conventional blue-lined notebook upside down, quite literally.
Read Now

The Provocative PS

Six months into her job as Chief Executive of Easyjet, Carolyn McCall was on a mission to reposition the airline as a value-for-money brand that could compete with British Airways and Air France, not just go head-to-head on price with Ryanair and
Read Now

Art, craftsmanship and romance: an advertising profile of Italy

This month, Creative Culture visits the southern European Nation, to discover the significant impact its culture has...
Read Now

Playing for keeps: Science of sports sponsorship

Sport sponsorship is a multi-million pound industry, where the risks can be high and the rewards even higher...
Read Now