Content Library

15 non-obvious trends for 2014

If you work in marketing in 2014, you are no doubt trying to answer a number of impossible questions.
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A tagline is forever

In the 1930s, presenting a woman with a diamond engagement ring when proposing was not the social norm it is nowadays and the Depression had made matters even worse for De Beers, the brand which controlled 60% of rough diamond output.
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Could your marketing do for bombs what Princess Diana did for mines?

Many of us are familiar with the work of the International Campaign to Ban Landmines, which along with the help of high profile supporters like Princess Diana helped the international community reach the successful Mine Ban Treaty in 1997.
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Pepsi vending machines get physical

This week, he takes a look at Pepsi and their innovative vending machines which accept football skills as payment.
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An interview with Dianne Thompson, CEO, Camelot

On 15 May we were delighted to honour Dianne with a lifetime achievement award for her services to business and leadership.
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When the fires go out

Burning fires gave us the means to cook our food, heat our homes, transport our goods and provided us with light and entertainment.  
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