EMPOWER, publication

EMPOWER, launched June 2019, is a Marketing Society digital publication for our members, delivered straight to your inbox once a quarter. It is inspired by our evolved purpose, to empower brave leaders.

Inside each issue you’ll find content which takes an in-depth view of subjects that really matter to us all, as well as regular perspectives from some of the best brains from our global community - designed to empower you in your everyday life.

You can read past issues below and also on our website. If you're interested in contributing to EMPOWER please email our Editor, Michael Piggott.


ISSUE 11: EMPATHY AND HUMANITY - MAR 2021

This issue will be available for members only.

Members, this issue will be coming to your inboxes in March, with articles from The Forge, Tiktok, author Shaun Smith and more.


ISSUE 10: PEOPLE AND CULTURE - JAN 2021

This issue is accessible to members only.

This issue On the One's Elles Pinfold gives us 6 reasons why embracing an activist mindset could be the best survival tactic your brand can make. Author Toby Beresford looks at how subscriptions can build deeper relationships between brands and consumers. The Liberty Guild's Jon Williams thinks brand philanthropy might be back. Neuro-Insight UK's Shazia Ginai examines how gender perception is changing and what the role is for brands. Siegel+Gale's James Withey says purpose has even more relevance, and brands need to shape everything through its lens. Author Minter Dial thinks marketers need to be courageous with their decision-making this year. MullenLowe London's Fran Griffin says our industry already comes with insecurities, and wonders why we apologise when people see our lives on zoom. And TBWA/RAAD's Jennifer Fischer writes about business ethics in a practical way, saying that we must step away from the notion of doing good versus making money.

Click to read EMPOWER issue 10 'people and culture' Jan-Feb 2021


ISSUE 9: CHANGE AND CONTINUITY - NOV 2020

This archive issue is publicly available.

Articles on a post-pandemic world from VMLY&R's Bediz Eker, fear at work from &us' Felicity Walsh, brand language shaping reality from Verbal Identity's Chris West, the new 'normal' from PubMatic's Emma Newman, diversity in the industry from DICE's Amy Kean, the evolution of platforms like Roblox - from VCCP New York's Jonny Shaw - and OnlyFans from The Fitting Room's Charlotte Mair, and how brands need to start being more personal, from Watch Me Think's Alistair Vince.

Click to read EMPOWER issue 9 'change and continuity' Nov 2020

 

ISSUE 8: CREATIVITY AND COLLABORATION - SEPTEMBER 2020

This archive issue is publicly available.

With the ongoing pandemic we believe that finding ways to creatively collaborate is more important than ever. So this issue we look at why, with advertising, you should never choose the safe route, why brands standing for something is a good thing, how leaders need to kill their egos to have impact, the evolution of brand experiences post-Covid, how collaboration can turn brands into platforms for change, why we should ditch working in silos, and how to find abundance all around us.

Click to read EMPOWER issue 8 'creativity and collaboration' Sep 2020


ISSUE 7: DIVIDED AND CONNECTED - JULY 2020

This archive issue is publicly available.

Since our last issue on activism and purpose the world has become, at once, even more divided and connected. In this issue our writers look to understand the complexities of people through research, how we can create value from remote togetherness, why we need to understand the symbols we use, how leaders can foster a sense of virtual belonging with their teams, and how brands have been taking meaningful activist action. Read

Click to read EMPOWER issue 7 'divided and connected' July 2020

 

ISSUE 6: COMMUNITY AND TOGETHERNESS - MAY 2020

This archive issue is publicly available.

Months ago we came up with this theme, then the virus hit and it became even more relevant. This issue our writers explore brand partnerships, creating communities, gaming and streaming, how humanity can build back better, hollow brands and cultural change, how togetherness comes from our differences, the future for sports entertainment, and how we restore consumer confidence post covid. Read

Click to read EMPOWER issue 6 'community and togetherness' May 2020

 

ISSUE 5: ACTIVISM AND PURPOSE - MARCH 2020

This archive issue is publicly available.

For issue five we explore an area that has been on the minds of many a marketing leader in recent years, activism and purpose, and the extend to which brands get involved in these spaces.  Our writers cover vigilantes and repurposing purpose, the value of having a brand voice that can speak up, Generation Z and the future of brand purpose, mindfulness and AI and more. Read

Click to read EMPOWER issue 5 'activism and purpose' Mar 2020

 

ISSUE 4: THE ROAD AHEAD - JANUARY 2020

This archive issue is publicly available.

In this issue Lucky Generals' Andy Nairn thinks the next decade will be one of co-operation, Canopy Insight's Victoria Gerstman looks at five cultural areas poised to undergo seismic change, VCCP's Peter Gasston inspires us with technology trends, while author Giles Lury talks brands, purpose and activism and Neuro-Insight UK's Shazia Ginai looks at trends for neuromarketing. Read

Click to read EMPOWER issue 4 'global society' Jan 2020

 

ISSUE 3: PAST AND FUTURE - NOVEMBER 2019

This archive issue is publicly available.

In our third issue WWF UK’s Rhiannon Shah offers five ways marketing can respond to the planetary emergency we face, Siegel+Gale’s Howard Belk reminds brands to keep humanity and purpose at the core of technology adoption, Unofficial Partner’s Sean Singleton explores the world of esports, and BBDO's Elle McCarthy looks at how shifts in brand value are affecting client-agency relationships. Read

Click to read EMPOWER ISSUE 3 'past and future' Nov 2019


ISSUE 2: WINNERS AND WINNING - AUGUST 2019

This archive issue is publicly available.

In this issue author Glenn Fisher looks at how we pursue our wildest ideas, behavioural psychologist Crawford Hollingworth writes about bravery and the brain, cultural insight expert Natalie Edwards explores toxic positivity and Gemma Greaves talks about her experience of dealing with imposter syndrome. We also ask TSB’s Pete Markey what he’s learned from improv comedy. Read

Click to read EMPOWER ISSUE 2 'winning' August 2019


ISSUE 1: THE POWER OF IDEAS - JUNE 2019

This archive issue is publicly available.

In this first issue LEGO’s Debs Gerrard discusses AI and robots and why ideas are more important than we think, Genius Steals' Faris Yakob reviews nomadic creativity and author David Wethey delves into idea economics. Read

Click to read EMPOWER ISSUE 1 'the power of ideas'