Inspiration: Digital Day 2025 | England

What to Expect

• Now: The strategies, tools, and skills making an impact today—what’s working, what’s not, and what you need to do right now.
• Next: The shifts in AI, automation, tools, data, stories of transformation and creativity that will shape the future—so you can stay ahead.
• Expanding Perspectives: Real stories of how great marketers are using technology to drive business, customer centricity, and meaningful impact.
• Actionable Takeaways: No jargon, no fluff—just real-world insights you can apply immediately.

Sessions confirmed

Swipe right on your bank Monzo's human approach to digital marketing

AJ Coyne, VP Marketing, Monzo

Join AJ Coyne, VP of Marketing at Monzo in conversation with Sophie Devonshire, CEO, The Marketing Societ, as he takes us through Monzo’s human approach to digital marketing — and how they’ve grown to over 12 million customers without ever losing that personal touch. From turning ATMs into sausage roll dispensers to painting the UK hot coral, AJ's been at the heart of some iconic work. He'll dive into their culture of innovation, the role of experimentation in marketing, and how they maintain genuine customer connections in an increasingly digital world.

Spotify Advertising: Easy, Elevated, Effective 

Ed Couchman, Head of Advertising Sales, UK & Northern Europe, Spotify

Spotify is always in tune with what their users love now, and what they’re going to love next. It’s that understanding and engagement that makes Spotify essential to fans, and brands too. Spotify Advertising is now evolving to offer more automated opportunities that make it easier and more efficient for advertisers to reach highly engaged audiences and measure impact. Ed Couchman, Head of Sales of UK & Northern Europe at Spotify will unwrap this strategy, and discuss the trends bringing together artists, fans, and brands today.

Winning in Culture: How to Build Your Brand at the Speed of Social

Toby Southgate, Global Group CEO and Mobbie Nazir, Global Chief Strategy Officer, We Are Social 

The social landscape is evolving faster than ever—blending deep community and subcul-ture engagement with the mass reach of traditional media. This presents brands with a powerful opportunity to win in culture. But with time spent on social platforms already at an all-time high—and content volume exploding—the competition for attention has never been more intense. So how can brands break through? Armed with the latest in-sights from the Global Digital Report and over 15 years of experience managing some of the world's biggest brands on social, Toby and Mobbie from We Are Social will reveal how to create Ideas Worth Talking About—helping your brand stand out, spark conver-sation, and drive meaningful growth in today’s crowded digital world. 

From Crisis to Catalyst: How GenAI is Transforming Leadership and Growth

Adam Street, The Incremental Pathway

In this session, Adam Street shares his transformative journey—from leading a community-driven redevelopment housing project to confronting a major insurer in a high-stakes legal battle. Discover how generative AI played a pivotal role in turning challenges into opportunities, enabling strategic breakthroughs and operational efficiencies. Through real-world examples, including a cautionary tale of a global engineering firm's missed chances, Adam illustrates the profound impact of GenAI on business growth and leadership. Attendees will gain actionable insights into leveraging AI not just for efficiency, but for redefining effectiveness, positioning themselves at Growth Leaders at the forefront of innovation and organisational transformation.

Creativity and tech 

Lucie Caswell, Chief Innovation and Government Affairs Officer, ERA

Future of TV

Anthony Davies, MD Global Design, Sky

Sky’s head of product design on how TVs have evolved over the last few years — and where they’re headed next

The new era of search:  Why AI is stealing your clicks and not helping your brand… and what to do about it.

Rich Harper, Head of Digital Marketing  - Brew Digital and Sophie Caswell, Head of Strategy and Innovation - Brew Digital 

Humans, AI Agents, & Bots: The Next Era of Digital Engagement

Brandon Borden, Sr. Director, Demand Gen, CHEQ

Engagement once unique to humans is increasingly handled by AI, from genAI transforming how consumers discover new products and AI agents, like ChatGPT's Operator and Amazon's Buy for Me, purchasing on their behalf. In this session, we'll explore how marketers —and the customer journey— must adapt to what Gartner calls the next trillion dollar opportunity in eCommerce.

The Future of CX in the Agentic Era 

Sally Nowroozi-Gardner, Responsible AI Strategy Senior Manager, Salesforce

For over a decade, marketing teams have been striving to deliver customer centric experiences at scale. Now, with the AI revolution in full swing, we stand at a pivotal moment that presents both immense opportunities and potential risks. As AI technologies evolves, businesses that proactively understand these dynamics, invest strategically in the right capabilities, and prioritise responsible implementation will be best positioned to lead in this next chapter of customer engagement.
One of the most groundbreaking developments is the emergence of AI agents as autonomous actors interacting with customers - effectively becoming the brand’s first line of interaction. These AI agents are poised to become the new “brand ambassadors” and should be operating with humans firmly at the helm. Join us as we explore how forward-thinking organisations can harness the power of AI to elevate CX, drive loyalty, and build trust—without losing the human touch.

Digital Innovation: Lessons Learned at Matalan

Charlotte Dewhurst, Marketing Director, Matalan

Take a brief look with Charlotte at some of the digital innovation Matalan are embracing  – whether that’s their stance on AI for ad creation or us dipping their toe into social commerce via live streaming styling content, you’ll hear a candid view of the tests, learnings and the things that are exciting at Matalan when it comes to digital. 

The Performance of Marketing. Revival or circus act?

Andy Sandoz, Global Chief Creative Officer of Deloitte Digital

Is your marketing a well-oiled machine driving real business impact, or a chaotic circus act? Unlock the passion within your team and customers by mastering the process.

The brand one-night stand. Strategies to turn ‘promiscuous’ digital natives into loyal brand lovers.

Simon Jamieson, Marketing Director, The Marketing Lounge Partnership and Sarah Turner, Marketing and Propositions Director, The Marketing Lounge Partnership

Digital Natives are more promiscuous in all parts of their lives. The abundance of choice, ease of brand switching, and lack of meaningful relationships have created customers who aren’t into ‘brands’ like they used to be. Simon and Sarah will explore the strategies that some brands are making to build ‘loving’ and long-lasting relationships with their customers.

How using identity bagged The Very Group the most fl-amazing golden quarter ever

Katie Kinchin-Smith, Head of Brand, The Very Group and Sannah Rogers, CEO, Zenith UK

The Marketing Society’s CEO Sophie Devonshire in conversation with Zenith’s CEO Sannah Rogers and The Very Group’s Head of brand Katie Kinchin-Smith. Discussing how putting data at the heart of consumer understanding, targeting and creativity, helped Very perform 4x better than the retail market, whilst growing customer volume, customer quality and brand consideration. And how they did this in the first three months of their partnership!  

The Big Tech Resistance: How LUSH is Leading the Charge

Jack Constantine, Chief Digital Officer at Lush and Sam Glynne, Head of UTA Entertainment and Culture Marketing EMEA

LUSH made headlines when it stepped away from major social media platforms - but that was just the opening act. In this session, we expose why LUSH is taking a stand against Big Tech and rewriting the rules to impact positive social change. Get an inside look at the brand's bold vision for a future where tech is safe and discover what it takes to spark a movement that challenges the status quo.