carolyn

London: CEO Conversation with Carolyn McCall

Asia House, 26 September, 01:00 pm

We’re delighted to announce our CEO Conversation with ITV’s first ever female chief executive, Carolyn McCall DBE, is taking place on Tuesday 26 September, 1.00pm – 3.00pm at Asia House, Marylebone.

In January 2018, Carolyn joined ITV ready to the face the challenges of a rapidly-changing media landscape. Her goal was to shake off the company’s cosy image and “look at the future from a consumer perspective”. Following a successful summer where Love Island and the World Cup dominated our screens, ITV has unveiled a new vision under her watch – ‘More than TV’ – a refreshed strategy and plans to drive profit to ensure the business is well positioned for the future.

It’s not the first time Carolyn has worked her marketing magic. She is widely credited for EasyJet’s transformation during her tenure as chief executive, breaking financial records and changing public perception of the company.

During our intimate brunch, hosted by our Chairman, John Lewis’ Craig Inglis, Carolyn will reveal what it takes to become one of six female CEOs in FTSE 100 companies; her career highs and lows, and what lessons any aspiring chief executive needs to know.

This is a unique opportunity to discover marketing insights and hear the stories behind a modern leader at the top of her game.


This event is now sold out


You can register for a space on the waiting list by emailing bookings@marketingsociety.com.

Speakers

Craig Inglis

Director of Customer

Venue

Asia House
63 New Cavendish Street, W1G 7LP, London, United Kingdom
Dress code
Business dress