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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey is Now Live! Have Your Say

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Leveraging AI-Generated Folklore to Create Authentic Brand Narratives

By Cigdem Oztabak

Artificial Intelligence as a Cultural Storyteller Source Cigdem Oztabak
Using AI to blend cultural traditions with innovation enables brands to create narratives that resonate across generations and geographies honouring the past while anticipating the future.

Published on: 21 January 2025

The Future of Retail, Ecommerce, and Consumer Experiences

Insights from Industry Leaders

FUTR London
Industry leaders give their thoughts on how to navigate change in a rapidly evolving world of retail and commerce

Published on: 16 December 2024

Navigating Common B2B Search Marketing Challenges

By Lydia Goonetillake

Navigating Common B2B Search Marketing Challenges
Search marketing is increasingly complex, particularly for B2B brands. This article reveals the most common search marketing challenges and strategies to overcome them.

Published on: 10 December 2024

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Podcasts

Balancing the basics & transformation in data driven marketing

Find out why Foundation & Transformation together move the needle for data driven marketers, from Global VP Digital & e-Commerce of Mars Pet Nutrition...

https://podcasts.marketingsociety.com/episode/balancing-the-basics-transformation-in-data-driven-marketing 26.512253333333334 2024-04-29T08:06:00.000Z

Switching from radio to digital through favourite content

Driving radio listeners to digital content is easy if you understand their drivers. For Idil Cakim, Senior Vice President, Research and Insights at Audacy, Inc...

https://podcasts.marketingsociety.com/episode/switching-from-radio-to-digital-through-favourite-content 22.545850333333334 2024-04-23T09:56:00.000Z

AI & Content Creation for All Marketers

Bimbo Bakeries USA's Senior Director of Media, Analytics and Content, Marie Casimir Fallon, believes in the power of AI to boost capabilities for low-budget...

https://podcasts.marketingsociety.com/episode/ai-content-creation-for-all-marketers 24.58862585 2024-04-09T09:24:00.000Z
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