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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey is Now Live! Have Your Say

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Influencer marketing: The double-edged sword

By Jeremy Stern

Top tips for successful influencer marketing: why brands need to be ensure influencer campaigns are run properly to avoid negative impact.

Connect the Dots – Now and Next

A The Digital Day Scotland review

By Josephine Canning

Josephine Canning, Junior Marketing Manager at Equator shares her key takeaways from our 10th annual The Digital Day Scotland

How are you? I love you. Thank you

A review of The Annual Lecture 2024

We were enlightened with history, data, opportunities and amazing examples of AI usage or applications today

Case studies

Podcasts

Why purpose driven marketing is essential for brand survival in today's evolved marketing landscape

Kavita Yadav, Genpact's Assistant Vice President for Marketing and Communications, is reminding brands that the key to standing out and building loyalty is...

https://podcasts.marketingsociety.com/episode/why-purpose-driven-marketing-is-essential-for-brand-survival-in-todays-evolved-marketing-landscape 23:47 Mon, 23 Jan 2023 11:20:00 +0000

Purpose Disruptors - What agencies can do when agencies have agency

“Incremental change isn’t going to work. It's time to move now from shallow small change to systemic change at speed.”

What a way to kick off conversations...

https://podcasts.marketingsociety.com/episode/purpose-disruptors-what-agencies-can-do-when-agencies-have-agency 44:19 Thu, 19 Jan 2023 07:00:00 +0000

Unlock the Secrets of Experiential Ecommerce with Citi AVP - Marketing Varun Ravichandran

Step inside the marketing strategies of Citi's Varun Ravichandran and discover how to turn your customers into enthusiastic members of your brand story. Get...

https://podcasts.marketingsociety.com/episode/unlock-the-secrets-of-experiential-ecommerce-with-citi-avp-marketing-varun-ravichandran 21:37 Mon, 16 Jan 2023 16:41:00 +0000