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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey is Now Live! Have Your Say

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Happy 90th Birthday Hamish Swan

By Graeme Atha

Celebrating an Honorary Fellow of The Marketing Society who first joined as a member in the early sixties.

Why do marketers exist?

Impact Report from Digitas

A new report by Digitas in association with The Marketing Society reveals the current priorities for leaders and explores how marketers can deal with the impact balancing act

Leveraging behavioural science to improve marketing

By Marketreach

Five take outs from Richard Shotton and Rory Sutherland's conversation on how applying behavioural science insights to marketing can lead to improved memorability and performance.

Case studies

Podcasts

Behind the Awards: Cristina Diezhandino, Inspirational Marketing Leader of the Year

Following the presentation of Inspirational Marketing Leader of the Year at our Annual Dinner in 2023, Cristina Diezhandino, Diageo's Chief Marketing Officer is...

https://podcasts.marketingsociety.com/episode/behind-the-awards-cristina-diezhandino-inspirational-marketing-leader-of-the-year 28.2740677 2024-02-28T14:02:00.000Z

Episode 1: The power of entrepreneurial thinking for brands:

Welcome to our new series: The power of entrepreneurial thinking for brands, hosted by The Marketing Society member Ruth Fittock.

Episode 1

This episode...

https://podcasts.marketingsociety.com/episode/the-power-of-entrepreneurial-thinking-for-brands-episode-1 23.73746926666667 2024-02-22T09:00:00.000Z

Data deep dive: Choosing what's relevant & avoiding shiny new objects

Incorporating data into marketing strategies is crucial. However, is every piece of data valuable for growth, and what frameworks and methodologies must...

https://podcasts.marketingsociety.com/episode/data-deep-dive-choosing-whats-relevant-avoiding-shiny-new-objects 22.056925166666666 2024-02-20T15:41:00.000Z