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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey is Now Live! Have Your Say

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

The Round Up: Thinkbox research 2022

By Thinkbox

Source: Pexels, Credit: jeshootscom
From the most comprehensive look at BVOD advertising yet to our deep dive into the world of attention research to find out whether measurement is on the right track. ‘The Round Up’ brings together all of Thinkbox’s research studies from the last year in one place.

Published on: 16 February 2023

Six common errors in approaches to behaviour change

and how to avoid them

By The Behavioural Architects

Source: Unsplash, Credit: Clem Onojeghuo
​​​​​​​Crawford Hollingworth, Liz Barker and Katinka Duewel take a step back to look at some of the common errors behavioural practitioners can often make when trying to solve different behavioural challenges. 

Published on: 10 February 2023

How Formula 1 is winning the digital content race

By Jade Wood

Source: Pexels, Credit: Quentin Tricoire
Ahead of lights out on a new season of Formula One, Jade Wood, CSM’s Group Marketing and Events Manager, takes a closer look at the equally fast and thrilling digital content race.

Published on: 26 January 2023

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Case studies

2013 winner: British Airways, Brand Revitalisation - case study

2013 winner: BA, revitalisation

When a brand gets as battered, bruised and knocked out of shape as British Airways, the consequence is that it gradually and progressively loses its identity...

Published on: 1 January 2014

2013 winner: Fairtrade, Marketing for Sustainable Consumption - case study

2013 winner: susta- -inable, Fairtrade

Fair trade in the UK goes back more than 19 years. The movement sprang from concerned citizens looking for ways to create fairer trading links resulting in a...

Published on: 1 January 2014

2013 highly commended: The Peres Centre for Peace, Not For Profit - case study

2013 commended: Peres, Not For Profit

To get Israelis and Palestinians who had lost loved ones in the conflict to voluntarily donate their blood to one another, in a powerful gesture of...

Published on: 1 January 2014

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Podcasts

Walk the Talk with Claire Fox

How would you react if a member of your team phoned to say they can’t make it into work because they’ve got a hangover? Serious question. You might find Claire... https://podcasts.marketingsociety.com/episode/walk-the-talk-with-claire-fox 33:28 Thu, 03 Mar 2022 06:00:00 +0000

The Whole Marketer Ep62 - Love work with guest Ben Renshaw

Episode #62. Loving your work is the personal understanding topic in this episode. Do you love your role and the organisation you’re in? In our challenging yet... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep62-love-work-with-guest-ben-renshaw 23:52 Tue, 01 Mar 2022 10:04:00 +0000

How AI & innovation impact business and marketing

The use of artificial intelligence and innovation in general are crucial for business and marketing according to the latest guest on the Shiny New Object... https://podcasts.marketingsociety.com/episode/how-ai-innovation-impact-business-and-marketing 23:24 Mon, 28 Feb 2022 14:17:00 +0000
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Videos

'End the silence' - La Sirena - Dominican Republic

'End the silence' - La Sirena - Dominican Republic

The Dominican Republic is the 6th highest ranking country in the world for domestic violence.

'End the silence' - La Sirena - Dominican Republic

'Dad-do' - Pantene - USA

'Dad-do' - Pantene - USA

Research shows that daughters who enjoy quality time with their fathers grow up to be stronger, more self-confident and successful.

'Dad-do' - Pantene - USA

'Humans' - Channel 4 - UK

'Humans' - Channel 4 - UK

In 2015, Channel 4 convinced a fifth of the UK population to watch "Humans", a new TV show about artificial intelligence

'Humans' - Channel 4 - UK

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