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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey is Now Live! Have Your Say

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

The Transformative Power of Partnerships 

Insights from a Decade of Success

GEG’s collaboration with AIA
GEG’s collaboration with AIA and its growing Partner network highlights the power of strategic partnerships in delivering lasting impact enabling brands to connect meaningfully direct with customers.

Published on: 18 February 2025

How Your Digital Advertising Money Is Being Wasted

By Tomek Nowobilski

Digital Advertising - Source Canva metamorworks from Getty Images Pro
Digital advertising is full of costly inefficiencies but by investing in fraud detection, transparent reporting, meaningful KPIs, better data utilisation, and strategic automation oversight, marketers can make every dollar spent, count.

Published on: 18 February 2025

Member Interview with Pia de Malherbe

image provided by Pia
Member Interview with Pia de Malherbe, Chief Brand Officer - Gen-Alpha Expert

Published on: 14 February 2025

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Case studies

2022 TMS Awards Winner, EY-Parthenon

EY-Parthenon Reshaping Results

EY Awards entry
The British economy has faced a turbulent couple of years, with Brexit uncertainty preceding the mayhem caused by the Covid-19 pandemic.

Published on: 27 June 2022

2022 TMS Awards Winner, TFL

How TfL went from the poster child of COVID spreading to the heart of London’s recovery

TFL Awards entry
As the first lockdown kicked in, the prospect for TfL was, frankly, bleak. Not only was our revenue hit, but our services became the poster child for COVID.

Published on: 27 June 2022

2022 TMS Awards winner, TUI

TUI Marketing Team 2020-21 - From Surviving to Thriving

Source: TUI Awards entry
Contrary to what you might think, the busiest time in travel is January. Well it is if you’re in the business of selling holidays.

Published on: 27 June 2022

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Podcasts

Think Equal - Leanne Foy meets Alina Waite

THINK EQUAL is the Equality, Diversity and Inclusion initiative led by The Marketing Society. THINK EQUAL aims to drive diversity and inclusion across the...

https://podcasts.marketingsociety.com/episode/think-equal-leanne-foy-meets-alina-waite 29.581061216666665 2024-08-09T05:15:00.000Z
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Videos

Awards Showcase 2022

Awards Showcase

Each year, we bring a selection of our most recent The Marketing Society Awards winners to reveal the never-before-heard insights behind their award-winning

Awards Showcase 2022

LOVEWORK: Book Launch

Lovework

Life provides a unique opportunity to do great things and help make the world a better place.

LOVEWORK: Book Launch

The Monthly Society Circle I The Metaverse: What It Means for Marketers

Source: Unsplash, Credit: Richard Horvath

In this Singapore Members’ Circle we discussed between members from ONE Championship, Culture Group, The Coca-Cola Company and more on what the Met

The Monthly Society Circle I The Metaverse: What It Means for Marketers

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