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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey is Now Live! Have Your Say

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Marrying Simplicity and Complexity in CTV is Key to Success

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With consumers spending more time streaming digital TV content via connected TV (CTV) devices and platforms, now is the time for brands...

Published on: 8 December 2020

How brands can harness the principle of costly signalling

By Richard Shotton

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There’s not a brand out there that would want to be judged as mediocre. But how best to communicate quality?

Published on: 8 December 2020

What do we know about advertising time lengths?

Matt Hill Research & Planning Director, Thinkbox

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“He waits. That’s what he does. And I tell you what: tick followed tock followed tick followed tock followed tick…”

Published on: 8 December 2020

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Case studies

Podcasts

Being Authentic Starts with YOU with Debbie Vavangas

Debbie Vavangas is the Global Lead of IBM Garage - the unit that is transforming the way work gets done inside IBM and with its clients. IBM employees hundreds... https://podcasts.marketingsociety.com/episode/being-authentic-starts-with-you-with-debbie-vavangas 40:26 Thu, 12 Aug 2021 11:35:00 +0000
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Videos

Prime Minister Justin Trudeau tries to lure more Americans to Canada

Trudeau and tourism

To attract more U.S.

Prime Minister Justin Trudeau tries to lure more Americans to Canada

Manifesto for Marketing Leadership: 2016 launch

Manifesto for Marketing: 2016 launch

Led by Steve Radcliffe, we launched our Manifesto for Marketing Leadership

Manifesto for Marketing Leadership: 2016 launch

How McDonald's turned social conversations into stories

McDonald's and stories

To launch the new product Chicken Fillet ala King, McDonald’s Philippines used social listening to see which trends they can ride...

How McDonald's turned social conversations into stories

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