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Latest Think Pieces

Is your programmatic working media actually working?

By Steve Taylor

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Where does the money go, and who gets what? This is the million-dollar question of Programmatic Supply Chain Transparency.

10 tips to harness the power of brand-led design

By Simon Gore

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I’m often asked about how to get the best out of creative teams when working on design and visual identity projects.

Protect for Today, Build for Tomorrow

By Dentsu Aegis

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In times of uncertainty user behaviour constantly changes, because of this brands need to be agile with their onsite experience, to adapt to market conditions...

Case studies

Podcasts

Better Together. Co-Create Culture. with Isabel Naidoo

This weeks guest Isabel Naidoo is an imaginal inspiration. She heads up Inclusion and Talent at FIS Global : a company with 70,000 global employees. A woman on... https://podcasts.marketingsociety.com/episode/co-creating-culture-better-together-with-isabel-naidoo 31:51 Thu, 27 May 2021 06:00:00 +0000

Marketing Starter For Ten: author Paul Feldwick talks about fame

In the first of a new series of ten-minute talks for The Marketing Society podcast, author of https://uk.bookshop.org/books/the-anatomy-of-humbug-how-to-think... https://podcasts.marketingsociety.com/episode/marketing-starter-for-ten-author-paul-feldwick-talks-about-fame 12:25 Mon, 24 May 2021 15:47:00 +0000

Videos

Our editor caught up with Sky's Jeremy Darroch on what businesses tend to forget.

 

Sky's Jeremy Darroch on what businesses forget

How do we best harness data to generate genuine insights and, importantly, how do we align the varying sources to give us the utopian ‘one customer viewpoint

Data: how big is big enough?

Our editor, Elen Lewis, caught up with Elif to hear a wonderful and inspirational story about a caterpillar.

Elif Shafak and the story of the caterpillar