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Market research needs to travel bravely into multiple futures

By Gemma Jones

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In 2020, marketers need research approaches that help us explore the world as it really is: chaotic, uneven and simultaneously totally mundane and wildly unpredictable.

Leading for the future

How the coronavirus can galvanize the marketing professional and redefine the soul of business

By Jonathan Kaufman

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As the world is settling into the new realities of the coronavirus and how it is disrupting our daily lives, it is important to think about how this new normal will redefine the culture of work well into the 21st Century.

Hive Mind: Three Lessons from the Humble Honeybee

...that may help during Coronavirus, by Mhairi MacLeod

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Let me start with some good news - Coronavirus is giving nature a break.

While reports of dolphins in Venetian canals were quickly debunked as ‘fake news’, the...

Case studies

Podcasts

Liz Wreford on diversity in architecture

Today I talk with one of my closest and oldest friends, Liz. We’ve known each other since we were 2. She is the Principal Landscape Architect of https://www... https://podcasts.marketingsociety.com/episode/liz-wreford-on-diversity-in-architecture 35:31 Fri, 21 May 2021 16:38:00 +0000

Gav Thompson on being a corporate pirate

Here I get to interview Gav Thompson from the Do Lectures Podcast. And it’s such an amazing chat. Gav almost became an actor, was keen to get into a boy band at... https://podcasts.marketingsociety.com/episode/gav-thompson-on-being-a-corporate-pirate 44:03 Fri, 21 May 2021 16:35:00 +0000

James Welch on the business that thrives on less stuff

Here I speak with former house mate, friend who helped me get hired into my first job in advertising, advisor to TIE since 2009 and Chief Commercial Officer at... https://podcasts.marketingsociety.com/episode/james-welch-on-the-business-that-thrives-on-less-stuff 33:45 Fri, 21 May 2021 16:31:00 +0000

Videos

Sir Martin Sorrell tells Diane Young why the odds are still against his eventual successor being a woman...

The Token Man

At our Annual Conference 2013 Sir Terry revealed what he looks for before investing in a business and its owner.

Sir Terry Leahy with Michael Welch at our Annual Conference 2013

The story of Eric Whitacre’s Virtual Choir is truly inspirational.

Eric Whitacre's inspiring story of the virtual choir