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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey is Now Live! Have Your Say

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Neuroscience and context in a changing media landscape

By Shazia Ginai

sea
Getting advertising in front of the right consumer used to be a much simpler affair than it is today, with TV taking pride of place as the most coveted platform.

Published on: 29 January 2020

Why voice will be big in 2020

By Neil Ballinger

voice

The great thing about the future is that no one can know exactly what’s going to happen. That’s why the hype that prediction articles create, especially around...

Published on: 22 January 2020

Framing: expanding the framing toolbox

Article 9 in The New Frontiers of Behavioural Science Series

By The Behavioural Architects

frame
Kahneman’s quote above neatly summarises the well-known concept of framing, first illustrated by Kahneman and his long-time collaborator Amos Tversky in 1981.

Published on: 22 January 2020

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Case studies

Podcasts

Extraordinary Tales | The man spearheading LA 2028: Casey Wasserma‪n‬

In this latest podcast Extraordinary Tales in Extraordinary Times, Seb Coe speaks to Casey Wasserman. Wasserman is the founder of the Wasserman Media Group, a... https://podcasts.marketingsociety.com/episode/extraordinary-tales-the-man-spearheading-la-2028-casey-wasserman 50:16 Fri, 19 Feb 2021 16:39:35 +0000
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Videos

Johnnie Boden at our Annual Conference 2014

Johnnie Boden at our Annual Conference 2014

In this talk Johnnie describe the reset strategies that allowed Boden's to survive and prosper.

Johnnie Boden at our Annual Conference 2014

Challenger brand profile: Konik's Tail Vodka

Konik's Tail Vodka

eatbigfish talk to  Pleurat Shabani, founder and creator of Konik's Tail Vodka.

Challenger brand profile: Konik's Tail Vodka

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