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The Future of Marketing

Social and recommendations

By Peter Gasston

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The future of marketing in the West is going to be heavily influenced by Asia, and by China in particular. There are a few different marketing trends which are clearly influencing...

Beyond mugs and wine

Expanding our understanding of the endowment effect - New Frontiers in Behavioural Science Series - Article 7

By The Behavioural Architects

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People tend to ask greater prices for goods that they already own than they are willing to pay for identical goods that they do not own.

Meet the Speaker: David Duke

David Duke

Our St Andrew's Day Dinner guest speaker is David Duke, founder and CEO of Street Soccer Scotland, a non-profit social enterprise that uses football to help...

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Podcasts

Social trends untapped, with Hootsuite

It’s been a dark year. These 2021 social trends will light the way forward. In their 5th annual Social Trends Report, Hootsuite surveyed 11,189 leading... https://podcasts.marketingsociety.com/episode/social-trends-untapped-with-hootsuite 01:01:45 Wed, 02 Dec 2020 17:53:01 +0000

Time to thrive in 2021, with Standard Chartered Bank and Mercer

2020 has been a year of Surviving & Reviving and as we look to 2021 we turn our attention to how we can Thrive. When the pandemic first started to take its grip... https://podcasts.marketingsociety.com/episode/time-to-thrive-in-2021-with-standard-chartered-bank-and-mercer 01:00:43 Wed, 02 Dec 2020 17:11:12 +0000

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