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Drugstore giant and household beverage brand team up for a win-win in Japan

By Takako Yano

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Household beverage brand, Kirin Supli teamed up with Japanese drugstore giant, Welcia Yakkyoku to drive offline sales.

A sorry Saga of stretching from the core

By David Taylor

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Saga’s recent woes show the perils of stretching a brand too far, too fast, and neglecting the core.

How Rihanna’s Fenty Beauty delivered ‘Beauty for All’

and a wake-up call to the industry

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Sandy Saputo, chief marketing officer at Kendo Brands, which includes Fenty Beauty, shares the inside story.

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Podcasts

Under the Spotlight with Netflix's former CMO, Jaclyn Lee-Joe

We were delighted to welcome Netflix's former CMO, Jaclyn Lee-Joe, to our virtual stage to discuss innovation and embracing change throughout your leadership... https://podcasts.marketingsociety.com/episode/under-the-spotlight-with-netflixs-former-cmo-jaclyn-lee-joe 01:02:06 Tue, 22 Sep 2020 15:46:50 +0000

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