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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey is Now Live! Have Your Say

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

My Mentee Experience: Hannah Taylor

Meet the Mentee

I was super excited to be matched with Iain as he’s someone that I already knew of through the creative community in Edinburgh. I tend to find myself at a bit...

Q&A with Guy Vickerstaff

With over 23 years’ agency experience gained both in Sydney and Edinburgh, Guy is one of Scotland’s highest profile advertising creatives.

As creative director...

The copywriting process (part two)

The copywriting process

Based on real events. Really.