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Latest Think Pieces

Self reflection is the key to great leadership

By Anni Townend

Image by u_jen0vhv5i3 from Pixabay
Leadership thrives on reflection and understanding our strengths, knowing what we are like at our best and helping others to be their best, as Anni Townend explains.

Member interviw with Nawaf Rajeh

Image provided by nawaf
Member Interview with Nawaf Rajeh, Development & Innovation Marketing Senior Director at Diriyah Company

Rituals, Brands, and Human Connection

Key insights from our Global Conversation with MSQ

By Rachel Letham

The Marketing Society MSQ Rituals
The intersection of personal wellness and brand strategy provided fascinating insights in our latest Global Conversation event

Case studies

2021 TMS Awards commended, Bodyform/Libresse (ESSITY)

Bodyform: SAME QUESTIONS. SAME ANSWERS.

bodyform
3 years ago, Libresse/Bodyform was the first brand to show period blood in advertising. It was a historical first, a breakthrough moment of bravery. A big red splash in a sanitised category.

2021 TMS Awards winner, Anusol

How bold use of insight unlocked record growth and social good

Anusol
We saw an opportunity, as category leader, to be the first brand to normalise haemorrhoids.

2021 TMS Awards commended, The Ozone Project

Building the premium digital advertising platform of the future

ozone
Born from a historic and ground breaking collaboration between publisher rivals, our goal has been to build a premium digital advertising platform for the future - one based on trust and fairness.

Podcasts

Episode 2: The power of entrepreneurial thinking for brands: Lucky Saint

This episode is the second in our series on entrepreneurial thinking, or channelling the best of start up energy, that can benefit any brand, whatever the size...

https://podcasts.marketingsociety.com/episode/episode-2-the-power-of-entrepreneurial-thinking-for-brands 27.18476145 2024-05-15T13:30:00.000Z

Proving the return on marketing investment

On the latest Shiny New Object podcast, we explore how data-driven B2B marketers can quantify both the tangible financial impact of marketing as well as...

https://podcasts.marketingsociety.com/episode/proving-the-return-on-marketing-investment 24.555653333333332 2024-05-14T14:32:00.000Z

Videos

Over the pandemic, many companies pressed pause and erred on the side of caution.

Marketing the Renaissance: How Do We Lead the Recovery

Leading with purpose, especially while navigating so much uncertainty and change as we have over the past year or so, requires resilience.

Inspiring Minds: Leading with Purpose

While Creative PR is nothing new, it is a crucial component for telling and shaping your brand story.

Trendspotting with MadeBrave