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Meet the marketing duo travelling around Asia using only Instagram

Marketers, Asia and Instagram

The pair decided to pack up their comfortable lives at ad agencies in London to travel Asia but are doing it with a twist: they are only using Instagram to plan...

An Australian perspective: how to meet regional marketing challenges in Asia

An Australian perspective

In this guest post, Ashleigh Hall provides an Australian viewpoint on the case for progression, and flags where things can go wrong.

With President-elect Trump...

Coke's CMO believes in sizzle AND sausage (and TV)

Coke's CMO believes in sizzle AND sausage (and TV)

How refreshing to read in Ad Age that Coke's CMO Marcos de Quinto believes in selling not only emotional 'sizzle', but also product 'sausage', by harnessing...

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