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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey is Now Live! Have Your Say

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

The Changemakers Impact Conference | Review | New York

By Samuel Monnie

The Marketing Society Changemakers Conference New York
Leadership Reimagined: The Power of Inclusion and Purpose  - 3 lessons from The Marketing Society New York annual Changemakers Conference 2024

Published on: 26 November 2024

The Changemakers Impact Conference | Review | Hong Kong

Via Prophet

By Rachel Letham

Prophet at The Marketing Society Changemakers Conference Hong Kong
Prophet share their key takeaways from our Hong Kong conference thanks to their note-taking system on the day

Published on: 26 November 2024

The Changemakers Impact Conference | Review | Singapore

By Rohan Lightfoot

The Marketing Society Singapore Conference 2024
Rohan compares the Scotland and Singapore Changemakers Conferences and gives us his three most impactful takeaways from the Singapore session

Published on: 26 November 2024

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Case studies

2020 Brave Awards winner, Stroke Association

A stroke of insight

stroke
In 2019, The Stroke Association set out to get onto the charity map with an awareness campaign, Rebuilding Lives. Overshadowed by emotive and well-funded causes such as cancer...

Published on: 24 July 2020

2020 Brave Awards winner, Ovo Energy

Boost power - winter wallet

ovo
Boost is an energy provider focused on serving the needs of low-income families with Pay-As-You-Go (PAYG) meters.

Published on: 24 July 2020

2020 Brave Awards winner, Chelsea Football Club

chelsea
With over 100 million fans across social channels but with a stadium capacity of 42,000 our objective was simple - to create a 5th Stand for our global fans to get closer to the action...

Published on: 24 July 2020

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Podcasts

Tune out the data noise thanks to a creative compass

Marketers have access to excessive data and this can lead to ineffective approaches and lack of decision making that drives results. This is why Anna Estlund...

https://podcasts.marketingsociety.com/episode/tune-out-the-data-noise-thanks-to-a-creative-compass 27.976707483333332 2024-02-13T11:26:00.000Z

The Whole Marketer Ep114 - Work/life balance with guest Katie Martin

Episode #114. The personal understanding topic discussed in this episode is work/life balance, which can significantly impact our wellbeing and our sense of...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep114-work-life-balance-with-guest-katie-martin 33.40155763333333 2024-02-13T10:15:00.000Z

Unofficial Partner - If Netflix Ran Sport

Erin Ruane was vice president of content acquisition at Netflix for more than a decade, participating in the formulation and execution of the company’s strategy...

https://podcasts.marketingsociety.com/episode/unofficial-partner-if-netflix-ran-sport 81.61585138333334 2024-02-09T14:50:00.000Z
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Videos

Social trends untapped, with Hootsuite

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It’s been a dark year. These 2021 social trends will light the way forward.

Social trends untapped, with Hootsuite

Demodern—Creative Technologies - a case study on digital change

​​Hi! My name is Kristian Kerkhoff, a co-owner, managing director (and still a designer at heart), of Demodern—Creative Technologies. ​​We founded the agency in 2008. That was the time when the digital change became socially noticeable.

Demodern—Creative Technologies - a case study on digital change

McDonald's Hong Kong: a digital transformation case study

McDonald's Hong Kong: revamping an app and targeted advertising

Why is digital transformation important for McDonald’s Hong Kong?

In

McDonald's Hong Kong: a digital transformation case study

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