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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey is Now Live! Have Your Say

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Ten tips for leading with soul

By Siew Ting Foo

Siew Ting Foo Building Brands with Soul
Renowned marketing leader Siew Ting Foo shares her tips on leading with soul from her first book "Building brands with soul"

Published on: 21 November 2024

Entertainment as potential remedy to attention deficit in advertising

Offering high-attention experiences that combine with strong positive emotions.

By Rohan Lightfoot

Source Pexels Credit Pixabay
Iciri Rai offers advice for brands new to entertainment partnerships on how major brands are using entertainment to create high-attention....

Published on: 8 November 2024

Typhoo Tea on repositioning themselves end to end as a purpose lead brand

By Ruth Fittock

Ruth Fittock Power of Entrepreneurial thinking for brands
Read how Typhoo Tea are repositioning themselves end to end as a purpose lead brand

Published on: 8 November 2024

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Case studies

2019 Brave Awards Most Inspirational Story, Tesco

Enhancing The Customer Experience

ddd

This entry will tell you the story of Laura Rutherford and her son Brody and how, with a little help from Tesco, we found a way to genuinely help our customers...

Published on: 13 June 2019

2019 Brave Awards commended, Essity

Transforming Corporate Culture

essity

This is the story of what happens when you decide to tackle taboos in a category. Or, as some haters called it: “This is what happens when whores and pimps...

Published on: 6 June 2019

2019 Brave Awards Winner, Absolut

Bravest Team sponsored by Shell

naked

In 2016, Absolut faced a challenge. Craft vodka was stealing share in its biggest markets and as a result, distrust of ‘big vodka’ had started to grow.

Whilst...

Published on: 6 June 2019

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Podcasts

The Whole Marketer Ep111 - Strengths with guest Sean Hall

Episode #111. Our first episode of 2024 is Strengths – a key area of personal understanding, which we can use to increase your fulfilment and energise you as a...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep111-strengths-with-guest-sean-hall 39.68052361666667 2024-01-23T09:00:00.000Z

Leading Conversations - Planning & Strategy Mythbusting

Episode 7

In this episode, Barry talks to Gill Wylie from Frame and Vic Milne from Leith about Planning & Strategy. They discuss some of the planning &...

https://podcasts.marketingsociety.com/episode/leading-conversations-planning-strategy-mythbusting 50.81082875 2024-01-19T10:11:00.000Z

Splitting marketing strategy across 3 horizons

In the quest to secure immediate profits, the risk of overlooking sustained growth opportunities and jeopardising the long-term success of a business is ever...

https://podcasts.marketingsociety.com/episode/splitting-marketing-strategy-across-3-horizons 20.641523816666666 2024-01-16T13:49:00.000Z
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Videos

A Global Conversation: Upskilling

Global Upskilling
How are you upskilling yourself and your team to fulfil the needs of a rapidly changing economy?

A Global Conversation: Upskilling

Cephas Williams: Portrait of Black Britain

bbn

Inspired by Letter to Zion, The BBN will be curating and amplifying Portrait of Black Britain taken by Cephas Williams - click on this link

Cephas Williams: Portrait of Black Britain

Brave Awards 2020

with host Ade Adepitan MBE and Society CEO Sophie Devonshire
sophie

This year our awards went virtual, for the first time since we launched them in 1985.

Brave Awards 2020

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