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Dare to demand some sausage, not just sizzle

Dare to demand some sausage

Marketing directors were urged to "Lobby for the kind of (creative) work...

Consumers on shifting sands: reaching new audiences in Saudi Arabia

Consumer confidence built on shifting sands

kashif Hameed from Scopio via Canva

Saudi Arabia is changing both economically and socially, writes Stephen Hillebrand, chief executive of Kantar Consumer Insights MENA.

Could chatbots eventually be better communicators than humans?

Chatbots better than humans?

Chatbots are coming, but this does not mean that the end of marketers and creativity is nigh, argues Jamie Evans-Parker, founder and CEO of wayve.
 

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