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Want great marketing? Be more Iceland

Want great marketing? Be more Iceland

I was once asked by Campaign for my "personal mantra'" and I responded with the answer, "Simplicity is Genius".

Do the right thing

By Richard Kirstein

doright

Professor Mark Ritson recently delivered an inspiring presentation at Marketing Week Live which is now online for those who couldn’t attend.

Marketers will need to adapt tactics for on-demand customer service

On-demand customer service

Customer service can make or break a brand. One poor service experience can waste expensive marketing work, no matter how persuasive.

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