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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey is Now Live! Have Your Say

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

The Love & Hate of ROI: Benchmarking Metrics that Matter

Download a copy of the APAC whitepaper

Source Ekimetrics
A new report from our partner Ekimetrics exploring marketing and media benchmarks that are reshaping the consumer brand landscape in the APAC region and beyond.

Published on: 5 November 2024

Why Asia can drive the next stage of F1’s boom

Source: williams racing approved image
With a growing worldwide fan base it's no wonder major brands are flocking to take advantage of the platform F1 offers but with just 13 based in Asia, Williams Racing believes the opportunities for growth here are huge.

Published on: 5 November 2024

The impact of stress on creativity…and vice versa

By Mark Simmonds

Source Pexels Credit Photo by Google DeepMind
Stress is bad for creativity but creativity is good for stress so what can we do to turn off the ‘bad stress’ and let creativity flourish? Plenty says Mark Simmonds.

Published on: 5 November 2024

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Case studies

2019 Brave Awards Grand Prix Winner, Nationwide

Transforming Corporate Culture

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Nationwide’s commitment to diversity in its Voices campaign has defied category conventions and got people talking. When the talk of a vocal minority turned...

Published on: 31 May 2019

2019 Brave Awards Winner, Syft

Scaling Up

syft

Since its founding in late 2015, Syft has sought to drive up standards for employers and jobseekers. As Uber has revolutionised how we travel and Deliveroo how...

Published on: 31 May 2019

2019 Brave Awards Winner, Ella's Kitchen

Relationship Marketing

ella

Management summary

This paper tells how baby food brand Ella’s Kitchen overcame a declining market full of ‘me too’ imitators, by shifting focus from retail to...

Published on: 31 May 2019

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Podcasts

Rediscovering the magic of DTC in data driven marketing

Paul Robinson, Director Marketing, Europe, Middle East, Africa, Central & Latin America at Jabra, talks about the multiple benefits of direct-to-consumer...

https://podcasts.marketingsociety.com/episode/rediscovering-the-magic-of-dtc-in-data-driven-marketing 25.114557816666668 2024-01-04T09:16:00.000Z

Leading Conversations - The Importance of a Strong Employer Brand

Episode 5

In this episode, Barry delves into the hot topic of Employer Brands with guests John Botia and Steph Halliday. The trio discuss what an Employer...

https://podcasts.marketingsociety.com/episode/leading-conversations-the-importance-of-a-strong-employer-brand 47.96959063333333 2023-12-22T09:00:00.000Z
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Videos

Under the Spotlight, with Netflix's former CMO, Jaclyn Lee-Joe

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Jaclyn discussed innovation and embracing change throughout your leadership journey, revealing how she's lived her life by the ‘omne trium perfectum’ r

Under the Spotlight, with Netflix's former CMO, Jaclyn Lee-Joe

Impact of Covid-19 on consumer attitudes to digital payments, with Blackhawk Network

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In this Society webinar, Blackhawk Network discussed the rise of payment solutions, examining how digital payments have been used and what changes in behavio

Impact of Covid-19 on consumer attitudes to digital payments, with Blackhawk Network

LinkedIn Nikhita Aurora's top tips on how to rock your profile

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LinkedIn Nikhita Aurora's top tips on how to rock your profile

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